A well-written job ad is your first introduction to potential candidates. It is the job posting for advertising corporations first opportunity for your business to display your values and culture in a manner that is appealing. A good job posting can generate interest for the position and the company, which can lead to higher quality applications and interviews.
Apart from describing the position and listing the required skills, certifications, education or experience and the qualifications you would like to have A good job description should include information about your hiring process from beginning to the point of completion. This will ensure that you and the candidate are on the same page in terms of what you expect from them. It can also help avoid candidate ghosting and drop-off as well as an efficient, fair hiring process for everyone involved.
Make sure you use a simple, clear language that is easily understood by all kinds of people. Avoid jargons and cliches, which can irritate or turn off potential applicants. Employ job advertisements to promote your diversity initiatives. Be sure that the language used is not excluding anyone.
Don’t overlook to include the main advantages and perks on your job descriptions. If your company provides free lunches, an awesome office with a view, or offers flexible working hours It is important to include these in your job descriptions because they could swing a candidate in your favor over a competitor. It is also important to mention any volunteer work or community involvement that your company is involved with. This is something many potential employees consider when choosing which company to apply to.