Resellers and Retailers are two different kinds of business models. Resellers and retailers both offer products. However, the major distinction is that a retailer has an established brick-and mortar store or online business. They also sell directly to customers. A reseller, on other hand, acts as a middleman who purchases stocks from wholesalers or retailers at a discount price to sell to consumers. Resellers can be businesses or individuals with a wide variety of industries.
You must be aware of your market expertise, product knowledge, and strategic alignment when looking for the ideal reseller partners. An ideal reseller partner has a network in your target market and an extensive technical background, which means they are able to represent your brand and products with accuracy. They also have a thorough understanding of the particulars of your products or services which allows them the ability to create high-value offerings, such as bundling and customizing, that improve the experience of customers.
If you’re looking to expand your reach geographically, connect with new customers or increase sales, finding the right reseller could be a great way to expand your business. When approaching potential resellers, personalize your contact requests to highlight shared interests or connections. This will help you stand out and will help you establish a lasting relationship with them. You can also use LinkedIn groups and communities to connect with a vast array of potential partners in your industry. And don’t forget to track your outreach, response, and follow-up steps to stay on the forefront of your efforts.
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