When not diving into the world of merry-making, he puts his digital nomad lifestyle to work travel-writing about hidden culinary gems in Canada for National Geographic and about the happiest place on earth for Inside Hook. He also has authored three books, been a restaurant general manager and lived in a tent for three years in Alaska. Other sources indicate that more “lesser-known” European lagers like Belgian lagers, Czech lagers, and German smoked lagers will become prevalent. There were 11,282 wineries in the U.S. in 2021, of which 16% were categorized as small (5,000-49,999 cases produced annually), 33% very small (1,000 to 4,999 cases), and 48% with “limited production” (less than 1,000 cases). Overall, 33% of Americans said they had spent $50 or more on a bottle of alcohol in 2022, against just 24% in 2021. Furthermore, six in 10 online shoppers say they spend more on alcohol online than in-store.
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Spirit-based RTDs, hard teas and FABs show momentum however and premiumisation is evident across the RTD category as value increased by +6%. Total whisky category volumes (up +3% in 2022 vs 2021), surpassed vodka (less than +1% growth in 2022 vs 2021) last year for the first time in almost two decades. US whiskey holds the largest share of total whisky volumes, as well as percentage growth (+4%), with value increases led by bourbon which increased by +8%. Several industry sources mention consumer willingness to spend more on alcohol and are trading up and purchasing premium beverages.
The percent change in total volume for certain beverages and the percent change in premium-and-above alcohol volume in 2022, as reported by IWSR are listed below. The results in the chart show the increased risk of developing alcohol dependency (we show results for illicit drug dependency in our topic page on drug use) for someone with a given mental health disorder (relative to those without). For example, a value of 3.6 for bipolar disorder indicates that illicit drug dependency became more than three times more likely in individuals with bipolar disorder than those without. The risk of an alcohol use disorder is highest in individuals with intermittent explosive disorder, dysthymia, ODD, bipolar disorder, and social phobia. The charts show global consumption of spirits, which are distilled alcoholic drinks, including gin, rum, whisky, tequila, and vodka. In France in the 1920s, the average was 22.1 liters of pure alcohol per person per year.
Global beer consumption
“The rates are now significantly below the top rates in the market, meaning savers are paying a decent premium for the safety and brand name of NS&I,” said Laura Suter, director of personal finance at AJ Bell. When we look at the variance in prevalence across age groups, we see that globally, the prevalence is highest in those aged between 15 and 49 years old. The chart shows the age distribution of those dying premature deaths due to alcohol. Globally, the age-standardized death rate has declined from approximately 40 deaths per 100,000 people in the early 1990s to 30 deaths per 100,000 in 2019.
Other statistics on the topicAlcoholic beverages industry in the United States
- Long-term premiumisation of spirits has boosted the category with evident crossover in RTDs as pre-mixed cocktails and spirit-based RTDs gain ground.
- Let’s say you stay within the recommendations of the Dietary Guidelines for Americans, which means one daily drink for women and two for men.
- We want our readers to share their views and exchange ideas and facts in a safe space.
- The breakdown of alcohol use disorders by gender for any country can be viewed here; the majority of people with alcohol use disorders – around three-quarters – are male.
While the growth rate for vodka was less than that of the other four liquors, sales by volume accounted for 78.1 million 9-Liter cases. In contrast, the sales volume for cocktails/RTDs, the next largest category, was 36.6 million cases. Still, other data indicated that in 2023, 52% of consumers aged 18 to 34 felt that “drinking in moderation is bad for your health,” an increase from 34% reported in 2018 for this age group. Fifteen percent of this age group indicated that alcohol was “not too harmful/not at all harmful” to those who consume it. When asked about marijuana consumption, 52% of participants aged 18-to-34-years responded that marijuana was “not too harmful/not at all harmful.” N.C. Solutions reported in January 2024 that, on average, consumers were “having three drinks per week, down from four per week in 2023.” Gallup also reported that alcoholic beverage drinkers consumed “on average…four drinks in the past week,” in July 2023.
Nevertheless, the National Institute on Alcohol Abuse and Alcoholism (NIAAA) offers a tool to help you get a handle on just how much you’re spending on alcohol alone. Its Alcohol Spending Calculator allows you to input the number of days you drink per week, quantity of drinks per day, and average price of a drink to calculate your weekly, monthly, and yearly expenditures. Hudson Lindenberger has been covering the world’s best beers, wines, cocktails and dining for Forbes since 2020. He has reported on many topics, ranging from trend-setting craft brewers to Napa Valley institutions, while keeping readers current on some of the best bottles in the market. He is also the host of the Booze Newz podcast on the WGN platform, where he talks to some of the biggest and most interesting names in alcohol.
Long-term premiumisation of spirits has boosted the category with evident crossover in RTDs as pre-mixed cocktails and spirit-based RTDs gain ground. Other trends include using alternative barrels, such as cherry wood and acacia, to age whiskey and cask crossbreeding, which is the process of “blending whiskey from different cask types…such as bourbon barrels with…sherry or wine casks.” For the wine industry, premiumization growth in wine occurs “particularly in the space between $15 and $24.99, which is the only segment of the wine market that is growing.”
This interactive chart shows the average share of household expenditure that is spent on alcohol. We also find correlates in drinking patterns when we look at groupings of income, education or work status. Although those in lower income or educational status groups often drink less overall, they are more likely to have lower-frequency, higher-intensity drinking patterns. Overall, these groups drink less, but a higher percentage will drink heavily when they do. Data on the share who don’t drink alcohol by gender and age group in the UK is available here. Again, the prevalence of drinking across North Africa and the Middle East is notably lower than elsewhere.
On-premise recovery is evident with the channel up +24%, and with a full return to pre-pandemic volumes expected in 2023. Half of consumers expect their on-trade drinking to remain the same, although many are watching what they spend and reducing the frequency of visits. According to IWSR, Millennials account for 43% of those who consume these products. Consumers are looking for a beverage made with natural ingredients and coloring for the overall beverage category. The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.
Rice wine/sake benefited from a return to the on-premise, while flavoured wines attract younger LDA consumers drawn to flavour, a halo effect from the RTD category. For cocktails made with tequila, 39% of the 3,110 alcohol consumers aged 21 and older prefer sweet, and 23% prefer spicy concoctions. While Gallup did not report consumption rates based on generation (e.g., Baby Boomer, Gen X), those who are in the 18 to 34 age category would include the “younger” portion of the Millennial generation and the adult proportion of Gen Z (born between 1997 and 2012). NielsenIQ indicated that Wine RTD innovation will include “wine cocktail RTDs, especially sparkling versions.” Spirits seltzers and cocktails are “driving growth,” especially those how old is demi lavato with an ABV of 5% and under and an ABV between 5.1 and 10%. Vodka was the most popular base for spirits RTDs, followed by whiskey and tequila, then rum and gin. The following table contains data from two sources with consumption statistics segmented based on age range/generation.
Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. All prices are valued at retail selling prices, including all sales and consumption taxes. The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. It’s difficult to keep a running total of how much you spend on each alcoholic drink, particularly because prices vary dramatically. After all, the wine you purchase at a local store and consume at home likely has a radically different price tag than the same bottle you purchased at a fine-dining restaurant.